As a grassroots campaign for cleaner air for all Missourians, Tobacco Free Missouri aims to reduce tobacco use and secondhand smoke exposure. The organization, which is made up of individuals, smaller organizations, and some businesses, wanted to get its message into the hands of policy makers at the local and state levels.
I worked on a booklet to hand out to such politicians because they needed something tangible. Our research indicated that digital and social media efforts were not effective with the target audience, especially in 2013, when we produced the guide.