Created in
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Apple Keynote
- Project Management
- Strategic Communication
- Social Media Marketing
- Policy
- Training
- Presentation Design
- Public Presenting
During my tenure as the marketing manger for The Regional Arts Commission (RAC), it became clear that internal needs for the Marketing Department were on the rise, with tighter timelines, and a great deal of confusion existed about how to even request communication support in a timely and efficient matter. Most of the staff also did not have experience working with marketers, so a basic understanding of how we get from idea to execution, results, and analysis needed to be explained.
So, I created an online solution and training to help. I also educated my staff peers on what goes into a solid campaign strategy and why that requires time for research, content development, sign off, and execution. This new entry approach proved successful with happier staff and better performing marketing.
I also set and determined policies, such as
- Who needed to approve what? And how does that look.
- Who set the budgets? With an explanation of typical expenses.
- How are conflicts resolved without anyone pulling rank?
We reached more people, experienced fewer road blocks, saved time and headaches, saved money, and were more excited throughout. That's a lot of wins.
The Creative Services Process
