ECKOWOODs is a Canada-based flooring company. I was hired to design their brochure and write the copy for the piece as well.

I learned about hardwood flooring and sustainability as a part of the project because I wanted to make sure I understood the industry before applying pen to paper. Such research is part of my normal writing process. As I wrote, “good is never good enough.”

eckowoodECKOWOOD Flooring brings the tradition, style, and beauty of hardwood flooring to everyone. We strive to make our floors affordable so you can enjoy the luxury and warmth of real, hand-distressed wood in your home or business.

ECKOWOOD, a family-owned Canadian business, offers a distinctive and exclusive line. Because we focus on customer satisfaction, we stand behind the quality and workmanship of our flooring. That’s why our popularity is growing throughout the Canadian and European markets with architects, designers, and home builders.

For us, as a family-owned company, “good” is never good enough.

As a part of our rigorous quality-control procedures, we test our flooring, always ensuring it meets or exceeds industry standards. Our wood is inspected as it enters the manufacturing facilities, is milled into finished tongue-and-groove planks, and then UV coated.

Our lumber is certified by both the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI). As a company, we believe in the importance of our natural resources and strive to use everything that enters our production facilities. Every member of the ECKOWOOD team is charged with producing the highest quality hardwood floors using the most efficient methods possible. We use state-of-the art technology and practices to reduce our waste products and exhibit the natural beauty of the wood.

For more details about us and our product line, please visit our Web site: There, you can learn the specificiations and installation methods for each hardwood flooring style. We can custom stain your wood molding to match the color or wood species of our flooring collections. Just ask our professional customer service team how ECKOWOOD can best provide you with durable, beautiful, hardwood flooring.